BDA Looking For Head of Marketing, Communications & Events
- News
SUMMARY OF THE ROLE
Are you a strategic marketing, communications, and events leader with a passion for crafting compelling narratives, implementing strategic communications, driving brand growth, and executing world-class events? We are seeking a dynamic Head of Marketing, Communications and Events to lead our efforts to build and elevate our brand and connect with our audience in innovative and impactful ways.
The Head of Marketing, Communications & Events (MCE) is a full-time leadership role within the BDA. Working in conjunction with the CEO and Head of Business Development to spearhead the strategic direction of the agency.
This position will be responsible for developing and executing integrated strategies to promote the BDA brand, products, and services in order to ensure that events and marketing KPIs are being met.
MAIN DUTIES AND RESPONSIBILITIES
- In agreement with the CEO and Head of BD, develop and implement comprehensive marketing and communications plans that support the company’s overall objectives and growth targets
- Lead the creation of compelling marketing collateral, content, and campaigns across various channels, including, digital, social media, email, print and events
- Through an in-depth understanding of the Bermuda economy, identify innovative marketing opportunities through market research and analysis
- Collaborate with Head of Business Development and Business Development Managers to agree positioning strategies for pillars of success
- Manage the company’s brand identity, ensuring consistency and alignment across all communication touchpoints
- Oversee the planning and execution of events, conferences, and promotional activities to engage customers, partners and stakeholders
- Collaborate with cross-functional teams to align marketing and communication initiatives with business goals
- Monitor and analyze marketing trends, customer insights and competitive landscapes to identify opportunities and to optimize marketing strategies
- Monitor and manage the performance of the MCE team
- Manage and implement work planning in alignment with set objectives as agreed with the CEO
- Negotiate sponsorship arrangements
- Budget and oversee the production of events
- Align events and apply KPIs & metrics to event outcomes
- Build and maintain relationships with media outlets, influencers, and industry partners to enhance brand visibility and reputation
ESSENTIAL QUALIFICATIONS, SKILLS & EXPERIENCE
- University Degree in Business, Marketing, Communications or other related field
- 10 plus years of experience in a relevant field
- Experience/knowledge of the Bermuda market would be an asset
- Experience collaborating with local partners and government officials
- Proven ability to design, brand, lead and implement a marketing and communications strategy
- Solid understanding of marketing and communication principles, strategies and best practices across digital and traditional channels
- Understanding of business development principles and best practices
- Leadership experience with a focus on team development, goal setting and performance management
- Experience with media and public relations
- Strong oral and written communication skills with the ability to craft compelling messages and narratives
- Strategic mindset with proven analytical and problem-solving skills to drive data-driven decision making
- Ability to thrive in a fast-paced, dynamic environment and effectively manage multiple projects and priorities
The BDA is a public/private partnership with a mission to grow and diverisify Bermuda’s economy.
Applications to be emailed to hrbda@ontru.bm on or before close of business on July 22, 2024